{"id":3107,"date":"2024-02-28T15:59:58","date_gmt":"2024-02-28T15:59:58","guid":{"rendered":"https:\/\/ambcn.es\/el-aston-martin-racing-green-se-coloca-en-primera-posicion-como-el-color-mas-popular-de-la-marca-tras-el-exito-en-la-f1\/"},"modified":"2025-02-09T19:05:22","modified_gmt":"2025-02-09T19:05:22","slug":"el-aston-martin-racing-green-se-coloca-como-el-color-mas-popular-de-la-marca-tras-el-exito-en-la-f1","status":"publish","type":"post","link":"https:\/\/astonmartinbarcelona.com\/es\/el-aston-martin-racing-green-se-coloca-como-el-color-mas-popular-de-la-marca-tras-el-exito-en-la-f1\/","title":{"rendered":"El Aston Martin Racing Green se coloca como el color m\u00e1s popular de la marca tras el \u00e9xito en la F1"},"content":{"rendered":"\n

El ic\u00f3nico color Aston Martin Racing Green se ha convertido en la opci\u00f3n m\u00e1s popular entre los compradores de coches nuevos de la marca, por primera vez. Mientras la atenci\u00f3n del mundo del motor se centra en el Gran Premio de Bahr\u00e9in de 2024, los datos de ventas revelan que el 24% de los clientes de Aston Martin eligen alg\u00fan tono de verde, con el Aston Martin Racing Green superando al Gris Xen\u00f3n y el Plata Magn\u00e9tico.<\/strong><\/p>\n\n\n\n

Este color fue introducido en 2021 para celebrar el regreso de la marca a la F\u00f3rmula 1\u00ae y r\u00e1pidamente se convirti\u00f3 en una elecci\u00f3n popular. En el primer a\u00f1o, represent\u00f3 el 7% de los pedidos de coches nuevos, cifra que ha crecido hasta el 12%, el doble que la segunda opci\u00f3n m\u00e1s popular, el Gris Xen\u00f3n (6,8%). El auge del color se ha visto impulsado por el \u00e9xito del equipo de F\u00f3rmula 1\u00ae, como el podio de Fernando Alonso en Bahr\u00e9in en 2023, que aument\u00f3 un 29% el tr\u00e1fico web y gener\u00f3 un incremento en los pedidos de coches deportivos de este color en abril de ese a\u00f1o.<\/p>\n\n\n\n

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Marco Mattiacci, Director Global Comercial y de Marca de Aston Martin, se\u00f1al\u00f3 que la presencia en la F\u00f3rmula 1\u00ae ha elevado la imagen de la marca y fortalecido la conexi\u00f3n con los clientes. La demanda de verdes ha aumentado, lo que llev\u00f3 a la empresa a expandir su paleta de colores de cuatro a nueve variantes desde 2021. Adem\u00e1s, la divisi\u00f3n Q by Aston Martin ofrece opciones personalizadas con m\u00e1s de 30 tonos exclusivos de verde.<\/p>\n\n\n\n

El \u00e9xito del equipo Aston Martin Aramco de F\u00f3rmula 1\u00ae en 2023, con ocho podios y 280 puntos, ha atra\u00eddo nuevos clientes. El 72% de los compradores del modelo Vantage F1\u00ae Edition, lanzado en 2021, eran nuevos en la marca. Adem\u00e1s, el 88% de los compradores de coches de lujo interesados en la F\u00f3rmula 1\u00ae consideran m\u00e1s atractiva la compra de un Aston Martin por su participaci\u00f3n en el deporte. En Estados Unidos, el 98% de los clientes afirmaron que la asociaci\u00f3n de la marca con la F\u00f3rmula 1\u00ae hace que sus coches sean m\u00e1s emocionantes de conducir.<\/p>\n\n\n\n

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Durante la temporada 2023, las configuraciones online enviadas a concesionarios aumentaron un 20% los fines de semana de carrera en comparaci\u00f3n con los fines de semana sin competici\u00f3n. Esto se debi\u00f3 en parte a iniciativas como permitir a los clientes personalizar digitalmente sus coches en entornos inspirados en la F\u00f3rmula 1\u00ae, incluyendo un garaje de boxes en Silverstone y el circuito del Gran Premio de Las Vegas.<\/p>\n\n\n\n

La asociaci\u00f3n de Aston Martin con el color verde tiene ra\u00edces hist\u00f3ricas, remont\u00e1ndose a la tradici\u00f3n del British Racing Green en los primeros d\u00edas del automovilismo. Desde entonces, los coches de carreras de la marca han competido en diversas tonalidades de verde, hasta llegar al distintivo tono que ahora luce en la F\u00f3rmula 1\u00ae.<\/p>\n\n\n\n

Aprovechando esta sinergia entre la carretera y la pista, Aston Martin present\u00f3 recientemente su nuevo deportivo Vantage y el Vantage GT3 de carreras el mismo d\u00eda que revel\u00f3 su monoplaza AMR24 de F\u00f3rmula 1\u00ae, antes de su debut en el Gran Premio de Bahr\u00e9in.<\/p>\n\n\n\n

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El ic\u00f3nico color Aston Martin Racing Green se ha convertido en la opci\u00f3n m\u00e1s popular entre los compradores de coches nuevos de la marca, por primera vez. Mientras la atenci\u00f3n del mundo del motor se centra en el Gran Premio de Bahr\u00e9in de 2024, los datos de ventas revelan que el 24% de los clientes […]<\/p>\n","protected":false},"author":1,"featured_media":2291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_eb_attr":"","footnotes":""},"categories":[68],"tags":[],"class_list":["post-3107","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticias-es"],"acf":[],"yoast_head":"\nAston Martin Racing Green - Aston Martin Barcelona<\/title>\n<meta name=\"description\" content=\"El Aston Martin Racing Green se coloca en primera posici\u00f3n como el color m\u00e1s popular de la marca tras el \u00e9xito en la F1...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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