First BOSS x Aston Martin collection launches with Fernando Alonso as the face of the campaign

Ahead of Fall/Winter 2024, BOSS proudly unveils its first capsule collection in collaboration with Aston Martin, epitomizing a perfect fusion of heritage, innovation, and contemporary style, which is now celebrated through a new lifestyle partnership between the two brands. This new collection marks its first collaboration with the ultra-luxury sportscar marque, drawing input and inspiration […]